Our Story

With a combined experience spanning over three decades in the realms of high-quality product and innovative marketing of Asian products, Nestor Garcia and Joaquin Zavala embarked on a visionary journey in 2015, birthing FRESHMEX USA. Their vision was crystal clear: to bestow upon the discerning U.S. Asian market an assortment of premium, ethnically authentic Asian vegetables and fruits.

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FRESHMEX USA, boasting a diverse catalog comprising more than 60 meticulously curated products, has solidified its reputation as an unwavering and dependable supplier to distributors, wholesalers, and retailers nationwide.

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Over the past six years, FRESHMEX has not only continued to excel but has also demonstrated its unwavering commitment to the industry by fostering and consolidating relationships with agricultural producers across Mexico, Latin America, and Asia. This strategic endeavor has catalyzed the expansion of the availability and diversity of Asian fruits and vegetables, setting FRESHMEX USA apart as a forward-thinking industry leader.

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Our mission through FreshWOK is to promote consumers' health by introducing fresh and new vegetables to their daily cuisine. Today, we are proud to be one of the leading suppliers of high-quality Asian produce in the country. We work closely with our farmers to ensure that our vegetables are grown sustainably and delivered fresh to our customers. At FreshWok, we believe that good food starts with good ingredients, and we are committed to providing the best. Taste the difference!